Just a little over a month ago, my buddy Jason allowed me to move into his place so I can work. While I struggle internally with lots of change at once, I wanted to show my gratitude. Being that the holidays just happened and his birthday is coming up very soon, I decided to create a poster for him that is a culmination of everything he likes.
My friend and I created Jet Lag Addict together. He wanted to create a site to help him. I wanted to practice my skills. He came up with the name. The moment I heard it, I started working on logo designs and mocked them out. I came up with this after combining keywords and relating them together.
I combined the idea of a globe, plane, and clock. The reasoning behind it is that jet lag only works when you’re on a plane and it revolves around the clock and the planet. The colors are meant to exude elegance and affluence.
I recently was contacted by a customer who saw my dad’s Monaco Grand Prix poster at his shop. He loved what I did for my father and wanted me to make one for his daughter. My mother originally told me he wanted me to recreate the Point in Longport. His daughter explained to me that she wanted her son. I decided to combine the two wants into one portrait. The setting is based on a photograph I took. They really liked the result.
As you may noticed, I created the new logo for the Mays Landing Merchants Association. Along with the logo, they wanted a rack card to put in the supporting businesses to let the community know what the Merchants Association does and the events they throw during the year. It was a very interesting project that was a challenge. They gave me all the information and in fact wanted more than what is currently on the card. This created the challenge of fitting all of it on the card that was legible when printed, easy to read, and formatted well. The photos were provided by them and I believed it turned out very well.
The Mays Landing Merchants Association is going through a major branding change. They want to break through the confines of an eclectic built brand and want to have something they can be proud of that represents their city. After a number of different mockups that we went through, they chose this one that is a combination of an ideograph logo and a logotype. The idea behind this is that they can have something that represents their city which is known for having both the Egg Harbor River and Lake Lenape. The ideograph can be recognized by itself or with the words. It also works as a vertical logo with the words underneath or next to it.
The color choice was based off their requests.