To outperform all competitors in your market, you need to dominate organic search on a regional or national level. Simply put, you need to dominate Google.
A proper strategy is required if you need a new website or want to optimize an existing site with the best SEO practices.
If your brand already has a website that you want to update and optimize with best SEO practices, start at lap 1.
If you need help building a new optimized website, start at lap 2.
Lap 1 – Auditing & Establishing Baselines
When optimizing an existing website, the first course of action is performing a series of audits to help establish baselines and identify where improvements are needed.
On-Page SEO Audits
On-page SEO, also called “on-site SEO,” encompasses everything on your website’s front end that can impact organic search performance.
User Experience Audit: Find and address your site’s user experience friction points.
Content Audit: Review your content to ensure the proper information is relayed to your customers and potential customers.
Technical SEO Audits
Technical Fundamental Audit: Identify technical issues restricting performance in search engines, such as page speed and indexing.
Site Structure Audit: Identify how your web pages are laid out and ensure that everything is accounted for.
Schema Audit: Determine how to modify structured data for enhanced SERP features.
Off-Page SEO Audits
The term “off-page SEO” is generally used in link building. Backlinks are crucial search engine ranking factors, but off-page SEO is more than link building.
Google My Business Audit: Dissect your GMB profile to see if optimization is needed.
Backlink & Citation Audit: Find out where your backlinks and citations come from.
Brand Audit: See what internet users find when they look up your brand name.
Performance Tracking Audit
I inspect your data tracking tools to verify that they have been configured properly on each website page. These tools provide actionable insights for a solid SEO strategy.
Google Analytics: Verify proper configuration and inspect data for actionable insights.
Google Search Console: Check the site’s core vitals and obtain keyword insights.
Google Tag Manager: Ensure all necessary tags are implemented and running correctly.
Lap 2 – Competitive Research & Strategy Development
After developing a strong technical foundation and user-friendly website experience, it is best to analyze your competition and determine how to beat them.
Competitor Analysis & Industry Research
I examine the SEO performance of your competitors to see what works for them (and what doesn’t). This provides a jumping-off point for your SEO strategy.
Backlink Gap Analysis: Find out who links to your competitors’ sites but not yours.
Keyword Gap Analysis: See which keyword your competitors rank for that you don’t.
General Keyword Research: Identify relevant industry terms with high search volume.
Based on the opportunities and insights uncovered from our audits and research, I will provide specific recommendations for optimizing your content for search engines.
Optimize Site Structure: Make it easy for users and search engines to navigate the site.
On-Page Recommendations: Map the distribution of target keywords to relevant pages.
Internal Linking Strategy: Include keyword-rich hyperlinks throughout the website.
Link Building Strategy
With the insights gathered in your Backlink and Citation Audit and Keyword Gap Analysis, the next step is to kick-start a dynamic strategy for obtaining high-quality backlinks.
Manual Citation Building: Generate quality backlinks with optimized directory listings.
Link Building Outreach: Get backlinks from websites that publish relevant content.
Social Media Promotion: Link your site’s content on social media for a ripple effect.
Lap 3 – Implementation, Tracking, and Adaptation
The final SEO onboarding process step is implementing a strategy and recommendations. I also set up trackable goals so you can gauge your ROI.
Generate Optimized Content & Start Link Building
Once I have your approval to implement the SEO strategy, I will generate optimized website content and acquire quality backlinks.
Implement SEO Recommendations: Make technical fixes and draft optimized content.
Publish Optimized Content: Implement keyword-rich content onto the website.
Build a Strong Backlink Profile: Act on the identified link-building opportunities.
Create Trackable Goals & Monitor Results
Tracking metrics like clicks, impressions, page views, keyword rankings, conversions, and more provides you with a simple dashboard for viewing this data.
Conversion Tracking: Configure events and goals in Google Tag Manager and Analytics.
Keyword & SERP Position Tracking: Monitor your website’s organic search rankings.
Heatmap Tracking: See which elements your website users engage with the most.
Reevaluate Our Road Map & Determine Next Steps
This is your SEO onboarding process’s final phase, but the work doesn’t stop here! You and I should routinely evaluate our strategy and results and adapt as needed.
Performance Reviews: Discuss a regular schedule to discuss results.
Quarterly Cornerstone Content Evaluations: Adjust optimized content as needed.
Bi-Yearly Overall Strategy Outlook: Two annual strategy reviews to ensure the best results.
Cross the Finish Line with Your Digital Presence
If you are looking for a custom SEO strategy to bring your website to the forefront of your industry, let’s sit down and discuss your brand’s path to greatness.