For those who aren’t familiar, I run a electronic dance music website where we constantly post the latest music and news in the industry. At the end of January, I decided to take my knowledge of web design, digital marketing, and my knowledge of the music industry to help up-and-coming producers. I will also be cross posting all of the articles here as while the information is made for electronic dance music artists, it can be easily translated into any other industry.
Lately, I have been seeing numerous artists try and work on their career but seemingly plateau. The idea if they try to do more, they’ll succeed. Maybe they will and I’m not saying they won’t, but I’m here to help you potentially make that road be a little easier. I’m not promising you’ll be the next Tiesto, but I’m going to help teach you some other skills and give advice to boost your career.
I want to start off that my experience with the music industry is solely in the media side. I never managed artists. I can’t make music. I just deal with public relations people and management. That said, I’m also involved with digital marketing outside of this website and outside of the music scene as a whole. The thing is – the lessons I’ve learned can be done with any industry. All you have to do is replace the content.
I remember a while back, perhaps maybe a year ago, I saw a picture that listed the roles of a producer now compared to an artist when the industry started booming. On one side, it listed the things you needed to do back in the day – make music and play music. It listed for the things you need to do today – make music, play music, be the promoter, be the social media guru, be the graphic designer, be the booking artist, etc… I remember reading that and realize how garbage that was.
Although, out of that garbage is where I am going to teach you how to do some of that work to make sure you’re able to focus on making the best music ever. I am a firm believer that despite how saturated the market is, you have a much better shot to making it as the next Skrillex or Marshmello.
I shall be posting frequently (perhaps weekly or even bi-weekly) with different lessons involving different topics such as: Branding, Social Media, gigs, emails, statistics, insights, analytics, etc. I will be pulling from the list above and teach you how to handle your public relations, graphic designer, web programer, social media networker, merchandising hero, and entertainer. I’ll even answer questions if they do so arise.
To answer the first one before it’s even asked, I’ll say this. No matter how much marketing you do, you must have good music that people want to listen to. Thankfully music is subjective and as long as it’s good to someone, there will be others. Some genres resonate with bigger crowds than others. With the internet, you have access to just about all of your potential fans. You just need to find them. That’s where I come in to help.