If you want to rise above your competitors and make a real impact in your market, it’s crucial to have a strong presence on Google, Bing, and other search engines through organic search. It’s all about being at the top of those regional and national search results.
You’ll need a well-thought-out strategy tailored to your needs to achieve this. If you already have a website and want to enhance its SEO, it’s best to begin with, a comprehensive audit.
On the other hand, if you’re looking to build a brand new, optimized website, the ideal starting point is competitive research and strategy development.
No matter your current situation, I’m here to help you every step of the way, so you can truly shine online!
Learn more about the steps I would take with you to improve your SEO.
Ready to Boost Your Online Presence and Crush Your Competitors?
Don’t miss the opportunity to elevate your business and dominate the search rankings. Work with me to develop a powerful SEO strategy tailored to your needs. Together, we’ll ensure your brand gets the visibility it deserves!
Auditing & Establishing Baselines
When optimizing an existing website, the first course of action is performing a series of audits to help establish baselines and identify where improvements are needed.
On-Page SEO Audits
On-page SEO, or “on-site SEO,” encompasses everything on your website’s front end that can impact organic search performance.
User Experience Audit: Find and address your site’s user experience friction points.
Content Audit: Review your content to ensure the proper information is relayed to your customers and potential customers.
Technical SEO Audits
Technical Fundamental Audit: Identify technical issues restricting performance in search engines, such as page speed and indexing.
Site Structure Audit: Identify how your web pages are laid out and ensure everything is accounted for.
Schema Audit: Determine how to modify structured data for enhanced SERP features.
Off-Page SEO Audits
The term “off-page SEO” is generally used in link building. Backlinks are crucial search engine ranking factors, but off-page SEO is more than link building.
Google My Business Audit: Dissect your GMB profile to see if optimization is needed.
Backlink & Citation Audit: Find out where your backlinks and citations come from.
Brand Audit: See what internet users find when they look up your brand name.
Performance Tracking Audit
I inspect your data tracking tools to verify that they have been appropriately configured on each website page. These tools provide actionable insights for a solid SEO strategy.
Google Analytics: Verify proper configuration and inspect data for actionable insights.
Google Search Console: Check the site’s core vitals and obtain keyword insights.
Google Tag Manager: Ensure all necessary tags are implemented and running correctly.
Is Your Website Reaching Its Full Potential? Let’s Find Out!
Don’t leave your website’s performance to chance. Work with me to conduct a comprehensive audit that uncovers hidden opportunities and areas for improvement. We’ll optimize your site and unlock its full potential to attract more customers and drive growth!
Competitive Research & Strategy Development
After developing a solid technical foundation and user-friendly website experience, it is best to analyze your competition and determine how to beat them.
Competitor Analysis & Industry Research
I examine the SEO performance of your competitors to see what works for them (and what doesn’t). This provides a jumping-off point for your SEO strategy.
Backlink Gap Analysis: Find out who links to your competitors’ sites but not yours.
Keyword Gap Analysis: See which keyword your competitors rank for that you don’t.
General Keyword Research: Identify relevant industry terms with high search volume.
Based on the opportunities and insights uncovered from our audits and research, I will provide specific recommendations for optimizing your content for search engines.
Optimize Site Structure: Make navigating the site easy for users and search engines.
On-Page Recommendations: Map the distribution of target keywords to relevant pages.
Internal Linking Strategy: Include keyword-rich hyperlinks throughout the website.
Link Building Strategy
With the insights gathered in your Backlink and Citation Audit and Keyword Gap Analysis, the next step is to kick-start a dynamic strategy for obtaining high-quality backlinks.
Manual Citation Building: Generate quality backlinks with optimized directory listings.
Link Building Outreach: Get backlinks from websites that publish relevant content.
Social Media Promotion: Link your site’s content on social media for a ripple effect.
Ready to Drive More Traffic and Conversions with a Tailored SEO Strategy?
Don’t settle for a one-size-fits-all approach to SEO. Work with me to receive personalized recommendations for an SEO strategy for your unique business. Together, we’ll optimize your online presence and set your brand on the path to success!
Implementation, Tracking, and Adaptation
The final SEO onboarding process step is implementing a strategy and recommendations. I also set up trackable goals so you can gauge your ROI.
Generate Optimized Content & Start Link Building
Once you have the SEO strategy, it is about implementing the content and building links.
Implement SEO Recommendations: Make technical fixes and draft optimized content.
Publish Optimized Content: Implement keyword-rich content onto the website.
Build a Strong Backlink Profile: Act on the identified link-building opportunities.
Review Management: Make technical fixes and draft optimized content.
Create Trackable Goals & Monitor Results
Tracking metrics like clicks, impressions, page views, keyword rankings, conversions, and more provide a simple dashboard for viewing this data.
Conversion Tracking: Configure events and goals in Google Tag Manager and Analytics.
Keyword & SERP Position Tracking: Monitor your website’s organic search rankings.
Heatmap Tracking: See which elements your website users engage with the most.
Reevaluate Our Road Map & Determine Next Steps
This is your SEO onboarding process’s final phase, but the work doesn’t stop here! You and I should routinely evaluate our strategy and results and adapt as needed.
Performance Reviews: Discuss a regular schedule to discuss results.
Cornerstone Content Evaluations: Adjust optimized content as needed.
Overall Strategy Outlook: Annual strategy reviews to ensure the best results.
Ready to Transform Your Online Presence with Expert SEO Implementation?
Don’t navigate the complexities of SEO alone. Work with me to develop your SEO strategy, track its progress, and review its effectiveness. We’ll fine-tune your online presence to maximize results, attract more customers, and outshine the competition!
Cross the Finish Line with Your Digital Presence
If you are looking for a custom SEO strategy to bring your website to the forefront of your industry, let’s sit down and discuss your brand’s path to greatness.